WEDNESDAY, JANUARY 18, 2012 - We are excited to announce today a 2012 sponsorship agreement with Mobile Imprint.  The Cincinnati-based technology company will allow Herd Racing to cater to a whole new segment of fans who make up the fastest growing segment of our population - the techies.  These days, nearly everyone you see has a smart phone in their hand and are scrolling across their screens almost non-stop.  Thanks to Mobile Imprint, Herd Racing will now be able to market to those people who we formerly didn't have access to.

As many of you probably know, websites are slowly becoming a marketing tool of the past.  Sure, for people my age and older they are still the main way we communicate online, but for the next generation of technology buffs it is all about having access to the world in the palm of their hands.  That's where the high-tech code you see in the attached image comes in.  If you have a smart phone you can photograph our custom QR code and be beemed directly to our team's new mobile application, a mobile version of our team website created especially for those who rely on their phones for communication rather than their desk top computers.

This new QR code will be on our boats, on our hauler and on our marketing materials starting with the 2012 race season so fans sitting in the crowd at our races can see our hauler, boats or hero cards and immediately click their way right into our cyber marketing world.  From that point they can get instant news, photos and other updates sent automatically from our team Twitter and Facebook feeds right to their phones.

If you are a smart phone user and would like to download our app for your mobile device you can log on to our mobile app download portal and enter your phone number.  You can access the app download page by clicking on this link http://mobileimprint.com/herdracing.

There is a lot of technology advances coming our way in the next several weeks, complients of Mobile Imprint.  You will notice some changes to our regular website at www.herdracing.com over the next few weeks and if you are a smart phone user you can now have access to a whole new mobile Herd Racing website by simply downloading our app.  If you like what you see, how about hiring Mobile Imprint to design one for your business or team.  That's part of our goal in this whole teamwork agreement.  Mobile Imprint is going to help Herd Racing expand its reach and Herd Racing's pledge in return is to promote the Mobile Imprint brand to those in our racing world.

Log on to www.mobileimprint.com to get your app and tell them that Herd Racing sent you!  There's lots more to tell you about this new agreement, but first I must learn about it myself.  Back for more in a few days!

Dana Tomes