Kingdom Energy Brands, a manufacturer and distributor of energy drinks and other energy supplements, will advertise it's products through a multi-year agreement with Herd Racing's Formula 1 tunnel boat racing team, the company announced May 3.
"We are extremely excited to enter into this agreement with Kingdom Energy and are honored to promote the company's line of safe and effective energy supplement products to the public," said Herd Racing President Dana Tomes. "Our team will promote Kingdom Energy far and wide during the 2015 race season and beyond in an effort to help the company become a major player in the U.S. energy supplement marketplace."
Kingdom Energy will begin selling it's energy drinks, energy shots and energy bars in U.S. stores in the third quarter of 2015. The company's website, www.kingdomenergybrands.com, will go live on July 1.
"We are fortunate to be able to team with a sport that can assist us with helping generate excitement, and name and logo recognition even before our products become available to the public later this year," Kingdom Energy said in a news release. "Activating our brand with Herd Racing is a perfect fit for us. The team and our company have very similar ways of doing business."
Tomes said Herd Racing will focus on making Kingdom Energy a household name. The company's purple and gold colors and logo will be found on the team's uniforms, driver suit, tents, flags and Formula 1 tunnel boat.
"We can't wait to get to the Maple City Grand Prix in a few weeks and begin showcasing our sponsor to the racing community," Tomes said. "We'll have product samples and apparel for our fans so they can experience for themselves the best tasting energy drink available."
Kingdom Energy will intially offer it's energy drinks in 8.4 oz size in two varieties. A regular berry flavored formula and a sugar-free berry formula that contains zero calories. The company also will market 2 oz berry flavored energy shots and healthy, vitamin-infused energy bars.
The faith-based company's products will be found in major U.S. retailers beginning later this year and 10 percent of the company's sales will benefit foreign Christian missions.